Guides Blog

A Guide to Measuring and Analyzing Your Campaign Performance | Marketing Evolution

Marketing Evolution — Tue, 03 May 2022 06:05:19 GMT

As a marketer, it is your duty to understand what turns a good campaign into a great campaign.

Good campaigns use highly targeted outreach to acquire or retain more customers, resulting in outcomes like increased sales or a lift in brand equity. Many marketers are satisfied with this level of success – they chalk them up as a victory and move onto their next campaign idea.

But orchestrating a great campaign requires a drive to improve. Good could always become great. And to find opportunities to become better, marketers must closely examine successful campaigns and find new ways to make them improve performance.

Key Focus Areas for an Effective Marketing Transformation Strategy

Marketing Evolution — Tue, 03 May 2022 06:03:57 GMT

Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven insights. Now, brands are undertaking a marketing transformation—abandoning siloed measurement strategies and technology and harnessing the power of a unified marketing measurement strategy.

Growth Funds for Marketing Evolution

MrWeb — Tue, 03 May 2022 06:01:32 GMT

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new geographies and markets.

Uncovering Your Effective Frequency for Advertising Campaigns

Marketing Evolution — Tue, 03 May 2022 05:59:05 GMT

When it comes to the frequency of marketing outreach, more isn’t always better.

Introducing NEW Customer Journey Insights | Marketing Evolution

Marketing Evolution — Tue, 03 May 2022 05:58:09 GMT

Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in the Insights Application.

One of the most challenging parts of putting user and touchpoint level attribution data to work within the marketing organization is the sheer scale of marketing data, which quickly grows to billions of touchpoints across millions of users. The Journey Visualizations cut through the noise to help users identify the signal: the most common journeys consumers take on their path to purchase, how media types show up differently in consumers' journeys, and more.

Here's what's new today.

Proving the Value of Brand Campaigns with Leading Indicators | Marketing Evolution

Marketing Evolution — Tue, 03 May 2022 05:55:07 GMT

This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand measurement are crucial.

The Challenge of Measuring the Impact of Marketing

Marketing Evolution — Tue, 03 May 2022 05:53:52 GMT

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways to improve the ROI of your marketing spend has never been easy – even when most of our marketing was limited to a few television networks, radio and newspapers. The problem has only gotten more challenging with the explosion of television networks, satellite radio, digital advertising, email, social networks, and the other millions of modern day distractions competing for a customer’s attention.

Is Retail TV Advertising Making a Comeback?

Marketing Evolution — Tue, 03 May 2022 05:51:50 GMT

Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in the United States spent 9.3 percent more on TV advertising than they did during the same time period in 2018. This caused television ad spending to grow from $226.7 million to $247.8 million. This is primarily due to two factors: Marketers have access to better online and offline media optimization technology, while networks are innovating new ways to reach consumers over their TV set.

The Growing Importance of Personalization in Financial Services

Marketing Evolution — Tue, 03 May 2022 05:45:31 GMT

Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services industry, they need to stay on top of new finance and marketing technology to give consumers what they demand, and capture more market share.

Is Marketing Mix Modeling Still Relevant Today?

Marketing Evolution — Mon, 02 May 2022 12:58:11 GMT

Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to consumers. It outlined and measured the success of marketing through the scope of the “four Ps:” product, price, promotion, and place. Together, these four pieces were meant to outline the key elements that every marketer should observe, assess, and use to optimize their campaigns.