EL DORADO HILLS, CA - "Wanamaker is dead," announced Marketing ROI and cross media attribution firm Marketing Evolution today. Marketing Evolution, a cross media optimization software platform that helps marketers and their partners increase marketing ROI, unveiled a partnership with LiveRamp, an Acxiom company that provides data onboarding and connectivity services. Marketing Evolution will act as a measurement partner for LiveRamp Customer Link, which connects online and offline data across channels and devices in a privacy-safe way for a better view of the customer.
