Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software

 At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI software system that optimizes media and creative mix using 4.8 trillion data points.

“The evolution of the data and algorithms and current trends of MoLoSo – mobile, local and social give our clients a clear advantage over competitors” our COO Christine Grammier sums up the goal of the algorithm update in adding incremental improvements to bottom line business results.  “Our clients are armed with in-campaign insights to steal their competitors’ customers while competitors rely solely for backwards-looking mix models to catch-up.  I am thrilled to serve our clients with every competitive edge possible”

The MONICA algorithm represents a major update to media mix recommendations coming from Marketing Evolution, most significantly:

• Mobile: The ROI Brain^TM now includes a massive amount of new Mobile ROI measurement — Marketing Evolution is the global partner of record for the Mobile Marketing Association, and this gives Marketing Evolution clients the inside track on how take advantage of this growing media
• Local Media: We’ve made it easier to include where your customers live, and where you sell your products. With this information, we generate local market indexes, which unlock more ROI by matching the media mix to regional variations
• Digital: We’ve added over 1,000 programmatic segments, including Facebook segments, and expanded the list of premium digital placements.
• Flighting & Decay functions: The algorithm maximizes the long-term effects of advertising. Marketers can select options that maximize impact while the message is on-air, which is great for sales events. Marketers could alternatively select to optimize to a specific date, which is great for a product launch and to maximize sales at launch.

Thanks to our friends at the Mobile Marketing Association (MMA), MMA members can access the basic version of MONICA online media planning tool for free here https://mma.goodcarrot.com