To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides upcoming TV schedules in real-time.
Marketers and Media Buyers can see specific TV programming for the each Network and Cable TV channel.
This features arms media buyers with more leverage in negotiating with networks and sales reps (e.g. adding/cutting programs from the buy), creating buying guidelines (“approved” or “blacklisted” programs), and ingesting the report into media stewardship systems (MediaOcean, Strata etc.)
For marketers, who are more removed from the media buying process, this TV programming output provides further understanding of the general media landscape.
