Did you know Marketing Evolution can attach the entire Facebook dataset of your customers and prospects as part of individual level ROI analysis? If you want to unlock the insights for how to really target the delivery of the right messages to the right people at the right times on Facebook, this Power User tip will explain how the Ultra Deep Dive analysis works.
As part of our individual surveying process, Marketing Evolution has created an application that asks respondents for permission to access their Facebook data and append it to their survey responses. This provides a wealth of new information that makes our analysis of Facebook ad effectiveness and ROI richer and deeper. This additional data will allow advertisers to see:
- How does being a fan impact a prospective customer’s response to advertising efforts?
- How does being friends with a fan affect response?
- How do fans of sister or competitive brands respond?
- Are individuals with certain interests on Facebook (dog lovers, book readers, movie goes…) more likely to respond to your advertising?
When Marketing Evolution looks at where advertising is most effective, we can see whether certain audiences of Facebook users perform well. Combining this measurement with a deep look at your brand’s Facebook Insights Data allows us to understand how your message is spread across the social network and make informed budget recommendations for these SPECIFIC audiences. SIRFS (Spend to Impact Response Functions) are generated for each Facebook media lever to compare their efficiency and reach potential to other media channels. Recommendations can be made even for targets not currently being considered. By buying against specific targets who are known to respond well to your advertising, you can increase ROI and give your social media planning focus, thereby decreasing waste. In addition to spend recommendations, Marketing Evolution will also look deeply into your social strategy, letting you know what’s working and what is not from a creative standpoint, how making adjustments to media flighting or engagement rates will change your outcomes, and the impact you are seeing from paid, owned, and earned customers reached.
The setup for the Facebook data scrape application is quick and easily added to new or existing surveys. To access the insights reporting for your brand that is available through Facebook in the most streamlined way (your page manager logs in once, and then we can pull this data down directly!) would you be willing to let us use your name in support of Marketing Evolution becoming a Preferred Marketing Developer for Facebook?
