Best Practices In Cross-Channel Marketing | Marketing Evolution

The ROI Brain Remembers

Written by Marketing Evolution | Aug 21, 2014, 11:08:36 PM

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.

The advantage of attaching reports in the ROI BrainTM is a one-stop shop repository of all your key insight reports, along with your media plan budget detail history, all the creative messages used (and meta data describing your ads) and best practices. People may change on the agency side, or within the marketing department, but you never need to look far to find the key pieces of information to keep your marketing history intact.