Beginning June 26, Marketing Evolution and PlaceIQ will offer the easy to implement use of PlaceIQ Movement data inside the Marketing Evolution attribution platform to help brands identify how all their online and offline marketing touchpoints drive visitation outcomes. By adding the location based data leader, PlaceIQ data to the Marketing Evolution ecosystem, brands can immediately take advantage of this powerful data to attribute and optimize all marketing messages and touchpoints towards driving visits.
The PlaceIQ data set is comprised of 100+ million unique users in United States with multiple devices resolved to people and households. They use opt-in app based location technology to track location and time, creating an ideal data set for attribution at the person level.
Marketing Evolution connects PlaceIQ data and hundreds of other data sources together at the household level to facilitate simple application of measuring and maximizing marketing ROI. This integration creates a closed loop solution for customers with brick and mortar locations such as retailers, restaurants, movie theater (theatrical production) and auto manufacturers. Competitive or category data is also available to help advertisers understand their share of visits and how marketing can improve this. Additionally, we have other customers who we will use this data to identify key customer segments based on past behavior and others measure exposure to OOH or event marketing.
Currently in use for multiple Marketing Evolution CPG customers, Marketing Evolution is pleased to be working with Kantar Shopcom to integrate their CPG purchase data into the ROI BrainTM.
A leader in the space, Kantar Shopcom’s CPG data set consists of 12MM households, resolved to individual people, and their grocery shopping habits. Created via partnerships with grocery frequent shopper card data sets, Kantar tracks 10,000 brands and 400,000 products in 131 categories across grocery, beverage, personal care and over the counter pharmaceutical products.
Marketing Evolution connects Kantar Shopcom buyer flag data and hundreds of other data sources together at the HH level to facilitate simple application of measuring and maximizing marketing ROI. This offers a unique, closed loop solution for advertisers in these categories.