Imagine if the busy marketing team had a guardian helper on their shoulder whispering relevant tips to be effective as the team develops marketing campaigns. That’s the idea behind the Best Practice Engine. The ROI Brain™ has an extensive library of research proven best practice checklists for each stage in the campaign development process. In addition to the public best practices, marketers and their agencies can create and store their proprietary best practices in the Best Practices Engine. The ROI Brain™ is smart enough to know when to proactively share a best practice with the right person in the marketing team. This ensures that everyone is getting the relevant tips from proven research to help leverage industry and the organization’s collective best practices.