Upcoming Press Release from MMA:
“As a company that helps leading brands rely on real data, it is critical that we have a clear understanding on which medium is delivering their messages most efficiently and effectively to their consumers” said Rex Briggs of Marketing Evolution. “It is very clear to us from these SMoX results that mobile by far presents the biggest opportunity for brands going forward, as a leading brand it is critical that we have a clear understanding on which medium is delivering our messages most efficiently and effectively to our consumers. The study highlights that had we allocated a higher investment to mobile without an increase to overall spend; we would have realized far greater impact with this campaign. Based on this data, our marketing team will be looking across all future campaigns with greater confidence to increase spend on mobile upwards towards the recommended optimized allocation"
Check out the slide show: Rex Briggs: SMoX MMA Presentation 5-7-14