The Corporate Executive Board’s Marketing Leadership Council issued a report titled "Allocating Marketing Communications Resources in a Chaotic Consumer and Media Landscape." The report included a case study of Marketing Evolution's VOOM solution, and how it helped MTV Networks with tackle new challenges in resource allocation.
In this webinar, MTV Networks SVP of Strategic Insights and Research Todd Cunningham and Marketing Evolution CEO Rex Briggs discuss the case study and how MTV leveraged Marketing Evolution's solutions. The report can be found here, and a transcript of the webinar can be accessed here.
To learn more about the VOOM solution and watch a demo video of the software in action, please click here.