Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been the pioneer of new insights on emerging media. Selected by the Mobile Marketing Association (MMA), and working closely with marketers, Marketing Evolution digs into the measurement of a Mobile ad campaign for AT&T.
This presentation combines the insights presented at the Mobile Marketing Association (MMA) conference in New York earlier this month, with a practical discussion of how marketers can use Marketing Evolution software to optimize mobile within the context of TV, Radio, Magazine, Digital Display, Social Media etc.
