In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, and how you can optimize your budget across multiple campaigns. We'll take a look at some real-world examples of businesses that utilize portfolio planning to forecast the total business and ultimately set annual goals based on assumptions and/or optimizations.
Po Chen is an Associate Vice President at Marketing Evolution, focusing on media optimization solutions and customer platform configurations. He has over 10 years of marketing analytics experience working with Fortune 500 customers in both consulting and advertising agency roles. Po is an experienced marketing mix modeler and a graduate of Columbia University.