Test Blog

Succeeding with Commercial Analytics: 5 Steps to Follow | Marketing Evolution

Marketing Evolution — Sat, 30 Apr 2022 11:14:26 GMT

In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty acquiring analytical expertise, technology that does not actually support their business needs, poor adoption of said technology, and a lack of financial investment to resolve these challenges.

Is Marketing Mix Modeling Still Relevant Today?

Marketing Evolution — Sat, 30 Apr 2022 11:12:10 GMT

Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to consumers. It outlined and measured the success of marketing through the scope of the “four Ps:” product, price, promotion, and place. Together, these four pieces were meant to outline the key elements that every marketer should observe, assess, and use to optimize their campaigns.

The Growing Importance of Personalization in Financial Services

Marketing Evolution — Sat, 30 Apr 2022 11:08:28 GMT

Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services industry, they need to stay on top of new finance and marketing technology to give consumers what they demand, and capture more market share.

Is Retail TV Advertising Making a Comeback?

Marketing Evolution — Sat, 30 Apr 2022 11:03:11 GMT

Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in the United States spent 9.3 percent more on TV advertising than they did during the same time period in 2018. This caused television ad spending to grow from $226.7 million to $247.8 million. This is primarily due to two factors: Marketers have access to better online and offline media optimization technology, while networks are innovating new ways to reach consumers over their TV set.

How to Integrate Offline and Online Media to Reach ROI Objectives | Marketing Evolution

Andy.Cheong@marketingevolution.com (Andy Cheong) — Sat, 30 Apr 2022 10:56:16 GMT

Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline and online media to create a cohesive strategy that gets your brand message in front of consumers at multiple touchpoints.

The Challenge of Measuring the Impact of Marketing

Marketing Evolution — Sat, 30 Apr 2022 10:51:53 GMT

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways to improve the ROI of your marketing spend has never been easy – even when most of our marketing was limited to a few television networks, radio and newspapers. The problem has only gotten more challenging with the explosion of television networks, satellite radio, digital advertising, email, social networks, and the other millions of modern day distractions competing for a customer’s attention.

Proving the Value of Brand Campaigns with Leading Indicators | Marketing Evolution

Marketing Evolution — Sat, 30 Apr 2022 09:40:01 GMT

This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand measurement are crucial.

Introducing NEW Customer Journey Insights | Marketing Evolution

Marketing Evolution — Sat, 30 Apr 2022 09:29:59 GMT

Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in the Insights Application.

One of the most challenging parts of putting user and touchpoint level attribution data to work within the marketing organization is the sheer scale of marketing data, which quickly grows to billions of touchpoints across millions of users. The Journey Visualizations cut through the noise to help users identify the signal: the most common journeys consumers take on their path to purchase, how media types show up differently in consumers' journeys, and more.

Here's what's new today.

Uncovering Your Effective Frequency for Advertising Campaigns

Marketing Evolution — Sat, 30 Apr 2022 09:24:20 GMT

When it comes to the frequency of marketing outreach, more isn’t always better.

Growth Funds for Marketing Evolution

MrWeb — Sat, 30 Apr 2022 09:21:22 GMT

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new geographies and markets.