Inaccurate Attribution is…. Bad Attribution
Published April 25, 2017
You’re likely reading this because you know that “it’s better than nothing” won’t work anymore when it comes to your company’s marketing ROI and ...
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Marketing Evolution
Need for Speed
Published April 20, 2017Tell us if this sounds familiar.
What’s Wrong with Attribution?
Published April 17, 2017We talk to a lot of marketers, and we have been hearing an earful lately!
Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization
Published March 9, 2017NEW YORK, NY, March 09, 2017 -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has...
How is Marketing Evolution Different?
Published January 12, 2017To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...
ADMAP: 6 ways to improve Marketing ROI Measurement
Published January 6, 2017
3 Tips to Organize Marketing & Agency for In‑Campaign Optimization
Published December 9, 2016In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...
Combining Data: What You Need To Know
Published August 18, 2016Jeremy Jones, AVP of Customer Success at Marketing Evolution, demonstrates how to layer 1st party, 2nd party and 3rd party data together, easily, in...
SIRFs-UP by Rex briggs
Published March 3, 2015SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...
