Marketing Evolution Updates, June 2017
Published June 29, 2017To our new customers, welcome to Marketing Evolution!
Webinar: From Mix Models to Person-Level Measurement
Published June 8, 2017Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...
5 Ways To Get Better ROI
Published June 5, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Marketing Evolution Roundtable Highlight Reel
Published May 11, 2017Highlight Reel from Marketing Evolution's Customer Roundtable in Los Angeles on April 26-27, 2017.
Who Pays for the ROI Brain?
Published May 8, 2017As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...
The Ridiculous Disconnect (between Branding & Sales)
Published May 4, 2017
Any marketer spending over $10 million a year on advertising does so because they know that their brand matters.
Yet, mix modeling and attribution...
Marketing Evolution Launches European Office and Wins I-COM Attribution Award
Published May 4, 2017PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...
Power to the People - An Omni-Channel Revolution
Published April 27, 2017
Caution: Read only if you have a stomach for big, and I mean REALLY BIG data, and revolutionizing how your company does attribution.
