The Future of Marketing Intelligence in Retail
Published November 6, 2018The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and...
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The Current State of Marketing Measurement & Optimization by Forrester
Published October 19, 2018Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
The 3-Step Guide for Course Correcting Your Marketing Campaigns
Published October 5, 2018In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as...
Demonstrating Potential Impact of Optimization on Shareholder Value
Published February 23, 2018For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...
Who Pays for the ROI Brain?
Published May 8, 2017As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...
3 Tips to Organize Marketing & Agency for In‑Campaign Optimization
Published December 9, 2016In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...
Flaws in Attribution Are Costing the Industry Billions in Profits - 5 Mistakes Every Marketer Should Avoid
Published June 14, 2016A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...
How To Know Who is Exposed To Which Messages
Published January 25, 2016In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Marketing Evolution tracks every touchpoint delivered...
Monica: Optimization Algorithm Whitepaper
Published August 6, 2015Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
